If Emma’s any chance of becoming VP of Diversity & Wellbeing, she must follow the lead of Cheer Cheese and do away with the four outdated letters in her last name.

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After a successful year as first-year officer, Emma Cooney has all the qualities of a great UQLS VP; friendly, competent and intelligent.

Though, one crucial thing is holding her back – her outdated last name.

Unlike a packet of Cheery cheddar, the last name Cooney has not aged well. It would be a PR nightmare for someone with that last name to be the face of diversity, a PR nightmare that the UQLS may not survive.

Who would be able to cheers ‘Cooney’ at Queer Beers? Who would be able to do other things at the other events that the Diversity and Wellbeing team definitely put on?

Thankfully, a little rebrand can go a long way.

There was a period of time where the ability to tuck into a big bag of shredded tasty cheese in the middle of the night was threatened, but Cheer Cheese was able to bounce back.

We think that Emma should follow suit and change her last name to Cheery post-haste. At the very least, we suggest that Emma changes her last name to Raccooney to give off a friendly and mischievous rather than problematic vibe.

No more to come.