‘If it ain’t broke, I guess,’ sighed Jeff Bunnings, CEO at Bunnings Warehouse, after his team of six-figure advertising execs emerged from a marathon three-hour long creative conference with absolutely no new ideas.

***********

‘Oh, I’ve got it, I’ve got it!’ declared an excited Scott, Team Member, picking up the phone to call the Head of Advertising, Jim Bunnings, son of John Bunnings.

‘Jim, Jim, I’ve got a new idea for an ad we could do on the tele!’

No reply came from the other end of phone.

‘Jim, Jimbo, you there mate?’.

Still nothing.

‘Hi, this is Jim. Sorry, I’m not in the office right now, and haven’t been since about 2007. Please leave a message. Thanks. Bye.’

Ah, that explains a fair bit.

More of the same annoyingly catchy jingles to come.