On the morning of International Women’s Day earlier this week, many brands and companies logged onto Twitter to partake in their single act of performative feminism for the year, showcasing their ‘support’ for women. However this year, one brand decided to take a unique approach that boldly stood out from the rest.

With the misplaced yet resounding confidence of a man trying to man-splain literally anything, the burger fast-food franchise tweeted that ‘women belong in the kitchen.’ After receiving a veritable ‘grilling’ online, the company stated that it was one of their unpaid social media interns who was to blame.

When asked to explain the thought process behind the controversial tweet, the intern admitted that they believed the tweet was to be for April Fool’s Day, not International Women’s Day.

“All I was told was that today was a special day and so the tweet has to be special too, how was I meant to know that international women’s day qualified as special?’ No more to come.